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Because I knew my rights...
Work
Campaign planning, Co-creation, Video editing, Social media templates
Date
May 2021
Client
Toynbee Hall
What we did
Toynbee Hall needed to get their legal advice to the people who needed it most.
Their reach into their target community on social media was low and they knew those who most needed their help were least likely to seek it through conventional channels. They needed content to share through local influencers and peer-to-peer sharing that showed the value of legal advice to the lives of 'people like us'.
We worked with Tower Hamlets residents to co-create rights awareness video content – and produced a strategy guide for building a community of local influencers to help Toynbee Hall build awareness of their services.
Following an initial focus group and storytelling meeting with volunteers, we asked service users and community advocates to film themselves telling personal stories about the positive outcomes of knowing their rights. We supplied a guidance pack for volunteers and interviewers on capturing footage at the best possible quality.
From these testimonies, edited with footage from the local area and branded graphics, we created short social-media-friendly videos for the #iknewmyrights campaign, alonsgide accompanying branded assets and templates for future content.
All participants and narrators were paid London Living Wage for their time.
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